The law suit against Apple has led to the company agreeing to compensate iPhone purchasers with a total of $250 million (£184 million) to resolve allegations of deceptive marketing related to its new artificial intelligence (AI) features and capabilities.
This settlement, filed in California federal court on Tuesday, does not include any admission of wrongdoing by Apple. However, it aims to settle the claims arising from a significant consolidated class action lawsuit initiated last year.
The apple lawsuit is accused of misleading advertising regarding AI features, notably the enhancements made to its Siri voice assistant, branded as Apple Intelligence. Individuals in the U.S. who purchased an iPhone 15 and iPhone 16 between June 2024 and March 2025 will receive compensation ranging from $25 to $95.
A spokeswoman for Apple clarified that the Apple policy concentrated on “the availability of two additional features” among many released during the unveiling of Apple Intelligence.
“We resolved this matter to stay focused on doing what we do best: delivering innovative products and services to our users,” she stated.
In an updated complaint filed last week regarding the aggregated class of iPhone buyers, attorneys claimed that Apple’s promotions surrounding its new AI capabilities constituted false advertising.

“Apple marketed AI features that were not available at launch, do not exist currently, and may not materialize for years, if at all, all while promoting them as groundbreaking innovations,” the legal representatives mentioned.
They emphasized that Apple engaged in this marketing campaign to remain competitive in the ongoing technological race led by emerging companies like OpenAI and Anthropic.
Former CEO Tim Cook has faced ongoing criticism for a perceived lack of innovation within Apple’s product offerings.
The promotion of Apple Intelligence, which was touted as transforming the Siri experience from a “limited voice interface into a fully realized personal AI assistant,” was allegedly misleading.
“The iPhone 16 was launched without ‘Apple Intelligence,’ and Enhanced Siri never materialized,” the attorneys concluded.
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